Baylight Morecambe

Our third Baylight festival proved to be a resounding success, attracting visitors from further afield and providing vital support to local businesses. Despite running over two nights instead of three, the 2025 light festival generated an estimated total economic impact of almost £1.3 million—a impressive 41% increase compared to 2024.

Visitors enjoyed longer dwell times, larger group sizes, and higher satisfaction rates. Thanks to increased overnight stays and higher average spending, Baylight ’25 delivered an outstanding return on investment of £6.70 for every £1 invested in the local economy.

Findings from our independent evaluation report showed:

• Visitor numbers of around 19,286 in total across the two days of the event.
• More people visited from further afield.
• Satisfaction with Baylight ‘25 was very high – in total 91% gave a positive rating.
• 96% of the people interviewed said they would like to come to another Baylight event.
• Visitor spend was higher in 2025 than in previous years. Over three quarters (78%) bought drinks, around half bought a snack, a third paid for a meal and 28% had sweets or ice creams.
• The total economic impact of Baylight ‘25 was estimated at almost £1.3m, a 41% increase on 2024.
• Return on investment (ROI) is calculated at £6.70, so for every pound invested in the event, almost £7 was generated for the local economy. ROI in 2025 was almost double that of 2024 (£3.63).